Insidious 2 Trailer Analysis

The film begins with a stereotypical setting, very similar to the first insidious film, which is probably recognised early by the viewers. The first facial expression shown by the main character is a smile, which sets the theme happy for the viewers, not preparing them for disturbing and unforgettable scenes. The same characters star in this film as the last insidious, so the audience already know that they had experienced these traumatic events before. The theme quickly changes as she went from smiling, to fear and being concerned for her life and her family. There is non diagetic sound used to make the film seem happy and as if everything is going to be fine. The music then stops as soon as paranormal events begin to happen in their grandma's house. Scenes in this stage of the trailer involve a stereotypical house and a normal family which stuns the viewers into thinking these events could potentially happen to them. The same problems begin to happen as a random woman appears in the house and the childs room begins to be pestered and disrupted all over again.

'From the makers of 'Saw' and 'Paranormal Activity' gives the film a reputation of being good and successful straight away as majority of people have seen these films, staging this one as the same level of potential.
'This tarrying secret... Will be revealed'. This use of language would stand out to the naked eye as it intrigues the readers and makes them wonder what could be revealed in this film which wasn't revealed in the last. This unknown information would be the attraction as the audience would want to find this out to discover more about 'Insidious' and it's plot.

It also reveals in the trailer at the end, the release date of the film was 'Friday 13th September' and this is good viral release date timing as it is known that friday the 13th is unlucky and has also been used for previous horror films e.g. The Nighmare on Elm Street. This would attract more people as they believe they would get more of a thrill from watching it on this date that any other and this means the tickets would pretty much be booked out on the release day of the film.

Sweeney Todd Magazine Cover Analysis

The image is the main capture to the viewers and the character shown is quite intimidating and scary, stereotyping the genre and what this character is like. 'Entertainment Weekly' is a very good title to have for your magazine and they brand this right across the top for everyone to see. This is to make the audience believe that what they find in this magazine is going to entertain them, and the fact it is weekly, which grab regular customers to make them buy the magazine every week. This will make it get good publicity and therefore spread it's viral market. Johnny Depp is a well known movie star and is involved in very successful films such as 'Pirates of the Carribean' and 'Edward Scissorhands' which makes the magazine and the film marketing very well and a lot more well known.

This film was clearly the biggest attraction of film around this time which is why this magazine quickly wrote and published about it to increase their contents. Below their broadcast has more contents including big Hollywood movie stars e.g. Angelina Jolie, Julia Roberts, Daniel Craig, Vince Vaughn, Kiera Knightly, Daniel Day-Lewis, and other Oscar award winners. The '39' which is under the title is the number of new films that are shown in the weekly magazine, which shows there is plenty to read about and various genres and interests which would attract all age groups and all types of people to enjoy and preview the films they're interested in.

The Strangers Film Poster Analysis

This film poster is signified as a horror film just by looking at it because there is the stereotype of a victim unaware that someone is looking at them, or is present in the background. This other character is visible to the audience but isn't noticed by the victim, this adds excitement to the horror due to the fact the victim has no idea she is being watched by this character. The title stands out as the colours of the background are quite dark shaded which makes the white font of 'The Strangers' stand out to the viewers. The clothes worn by the victim are very stereotypical and are just a common jeans and shirt, which relates to the audience because it is what they would wear. The similarities between the victim and the viewers is what excites and scares the audience more. The small text under the title reads 'Inspired by true events' which would obviously stick in the viewers mind and will make them want to go and watch the film even more. The fact it has happened could mean it could happen again, putting fear and also adrenaline into the audience.

The villain is in the darkness with a mask, which asks the question to the audience, what is he hiding, and why? There is also a small sentence which would give away some of the plot to the audience and make them want to go and watch the film when it is released. 'We tell ourselves there's nothing to fear. But sometimes we're wrong.' This doubts the audiences knowledge of what could happen and this makes them want to see the film because they want to see how it could be questioned and what could happen when things need to be feared. 

Scream 4 Poster Analysis

 

 

The colour display on the poster is very good and would also attract the eye of those who love horror films and targets specific age groups between 18-25. The red is used to make certain factors about the poster stand out. The slogan above the image 'New Decade. New Rules.' Underlines that although people could have seen the earlier films of the sequel, things have changed and this will make them want to watch the film more due to the fact they don't know what could happen but they do know about the plot of the film. This is good technique which doesn't reveal too much but still keeps the audience interested. The red is also used on the '4' of the word 'Scream' and also in the date in which the film is being released. This could signify blood and danger which is a cleverly used colour scheme as it is not overused yet it is used on the important parts of the poster. This makes the release date superior to the rest of the poster and would make the date stick in the viewers heads. The black background relates to the stereotypical fear of the dark, and how most horror films are filmed at night, the mask looks more scary in this background as it is all you can see. The mask is also white, making it stand out even more with the black background as they are both contrasting colours.

 

The picture of the mask is the same as the others from the sequel so the mask is recognised by the viewers, it also represents horror, which is enough to excite the audience and make them want to go and watch the film. The title is bold in white and this is to make it stand out to the audience so they remember it. The significant number which is planted into the title in a different colour could mean two things, the most obvious that it is the 4th addition to the sequel of 'Scream' but also enforces the fact that the masked person on the poster is coming back for the 4th time, which would fill the audience with both fear and excitation. The word 'Scream' is often a sign of fear or fright, which relates to the genre of the film and could explain either what the characters will be doing in the film majority of the time, or the audience. The bottom of the mask is shaped like a dagger or a knife, this object is recognised as a dangerous and voilent object used to kill and injure people. Which plants the idea in the audience head that the mask represents something dangerous and evil.



Scream 4 Magazine Cover Analysis

 

 

The immediate factor that jumps out of this poster and would attract the most attention would be the hooded face, which reveals the film genre as a horror straight away from gripping the readers and making them want to find out more about the film and when it will be released. The statement below the picture reads 'Scream Returns!' Which would not only frighten the audience, but would also intrigue them and make them wants to find out more about the film, why has 'Scream' returned, and people that have seen the previous films of the sequel would wonder that too, they would also pursue more of an interest as they already know the genre and some of the storyline linked to 'Scream' .

The colour contrast of the magazine front cover is very effective as the background is red, it could represent death and blood, which works with the character in the poster who is clearly put there to excite the viewers.

There is also a list of actors who are commonly known in America where the film is set, this would publicize the film and expand it's chances of success through distribution through well known actors. The magazine title is called 'Entertainment Weekly' and this is written clearly across the front of the picture. Not only does this promote their magazine themselves, but also the film as it is saying that it is 'entertaining' which would grip the readers and make them want to not only find out more about the film in the magazine but actually want to make them watch the film too. This would be signified as good viral distribution and this magazine probably plays a bit part in the films success and promotion.

The Shining Poster Analysis- Research and Planning

 

 

The poster of 'The Shining' is a very basic yet effective background to represent the genre and style of the film. The background colour is white, making the image of the man seem even more scary and stand out more to the audience. Black and White are contrasting colours, making the black title stand out compared to the background and looking at the poster, the image and the title are the first things you would see. The title stands out, making the audience see it and have more chance of remembering it, therefore going to see it. The colour scheme is very basic, which is superior to other posters making it different and having more chance to be successful. 

The genre of the film is leaked through the picture of a man's expression which is displayed clearly on the poster. His expression shows anger, and could be represented as a sign of violence. This stereotype of the expression would excite the audience and make them want to find out what he's looking at and what he's after.

The expression shown by the character on the poster could only suggest he's the killer, and this adds excitement for the audience and will make them more interested in wanting to go and watch the film. This actor was 'Jack Nicholson', and was extremely well known at the time of this film release. He is extremely experienced, which also adds good reputation to the film as it would mean the film is more likely to be successful because he stars in it.

The colour contrast of the poster is very simple yet effective as the title is bold, and the picture covers majority of the page. The picture is what purely catches the eye of the viewers and the reputation of Jack Nicholson would help raise awareness that the brand new horror film 'The Shining' was being released at that time. It doesn't reveal too much either to give away the plot of the film but just enough to intrigue the audience and making them want to watch it.

The Hobbit Film Poster Analysis

The audience are informed and educated about The Hobbit through this front cover on Empire Magazine. The colour and size of the title enhances the importance of it and could relate to it's significance in the film. The red font can enforce the importance of those words and make them superior to the others, they are also considerably bigger than the others because they are titles and subtitles relating to the film. The front page showing pictures of characters is going to intrigue the viewers and make them more interested in wanting to watch the film, as they now already know a small fraction about it. The brief quote underneath the title saying 'Here come the elves, less wise... more dangerous!' This gives imagery to the audience and also gives away some of the events that will happen in the film.

The magazine also publisizes itself by putting more films at the bottom of the poster as a strip, the famous and well known actors below would add excitement, these actors are 'Will Ferrell, Simon Pegg, and Alan Partridge, who are all extremely well know, making the readers want to purchase the magazine as it is an addition to 'The Hobbit'.