This film poster is signified as a horror film just by looking at it because there is the stereotype of a victim unaware that someone is looking at them, or is present in the background. This other character is visible to the audience but isn't noticed by the victim, this adds excitement to the horror due to the fact the victim has no idea she is being watched by this character. The title stands out as the colours of the background are quite dark shaded which makes the white font of 'The Strangers' stand out to the viewers. The clothes worn by the victim are very stereotypical and are just a common jeans and shirt, which relates to the audience because it is what they would wear. The similarities between the victim and the viewers is what excites and scares the audience more. The small text under the title reads 'Inspired by true events' which would obviously stick in the viewers mind and will make them want to go and watch the film even more. The fact it has happened could mean it could happen again, putting fear and also adrenaline into the audience.
The villain is in the darkness with a mask, which asks the question to the audience, what is he hiding, and why? There is also a small sentence which would give away some of the plot to the audience and make them want to go and watch the film when it is released. 'We tell ourselves there's nothing to fear. But sometimes we're wrong.' This doubts the audiences knowledge of what could happen and this makes them want to see the film because they want to see how it could be questioned and what could happen when things need to be feared.
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