The first thing that is noticed about the poster is that everyone is smiling and this suggests happiness and there are warm colours used to represent warm feelings and possibly love. The fact both pairs of the couples are looking happy, suggests chemistry between the two and reveals that it is a romantic film and would target probably more of a female or couple audience.
The title 'The Holiday' is branded across the middle of the poster in big black font to enhance that this is the name of the film. 'Holiday' could suggest they find each other away from their homes and 'The' could mean that it's the holiday in which they find each other and following up from that, find love.
Big well known actors including Jack Black, Cameron Diaz, Jude Law, and Kate Winslet are all starring in this film and they write their names proudly across the top of the title because their reputation as actors will make the film more successful.
'December' is enlarged at the bottom of the page to suggest this is the month and date when the film will be released. Sharing the same month as Christmas, this adds to the romantic side of the film and stereotypes falling in love around the Christmas period. This will increase interest from viewers of the film and expand the target audience from age groups to genders.
The title 'The Holiday' is branded across the middle of the poster in big black font to enhance that this is the name of the film. 'Holiday' could suggest they find each other away from their homes and 'The' could mean that it's the holiday in which they find each other and following up from that, find love.
Big well known actors including Jack Black, Cameron Diaz, Jude Law, and Kate Winslet are all starring in this film and they write their names proudly across the top of the title because their reputation as actors will make the film more successful.
'December' is enlarged at the bottom of the page to suggest this is the month and date when the film will be released. Sharing the same month as Christmas, this adds to the romantic side of the film and stereotypes falling in love around the Christmas period. This will increase interest from viewers of the film and expand the target audience from age groups to genders.
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