Poster Analysis- 'The hills have eyes'

This trailer begins with history, potentially to explain the events and traumatic things that happen throughout and this could be later referred to, to explain some of the answers as to why and how these things happened. There are big explosions which could signify violence and relate to the future of the trailer and the reason behind it. The trailer then builds up with happy music, country music. To make the audience think that everything is fine and at this point they wouldn't guess that the genre of the film would be a horror. When there is a sudden stop in the music and a loud thrilling noise, this is where the trailer begins to reveal scary and nerving scenes to the audience, which would grip them and make them want to go and watch the film in the cinema. The family is a stereotypical American family which would frighten the audience because it makes them think it could be anyone that watches it.

The stereotype of the man who wishes them a safe journey, is not only quite poor judging on his clothing and employment, but smiles at the end of his camera time,which could relate to the fate of the family and scares and excites the audience as they expect the worst to what's coming. He is also reasonably old which could mean he is quite unstable. When he smiles, the camera shot repeats itself over and over. This is to make his face stick in the audience's head and what significance his smile has to the rest of the trailer and the film. The fact that when the car crashes, spikes appear on the road and other dangerous sharp objects, yet the family don't know, which excites the audience and then reveals that this film is a horror and will be containing violence.

There is a stereotype of a good looking girl sunbathing in her bikini which makes her appear vulnerable to the audience. The youngest boy appears to be the most suspicious and begins to explore what could be happening around them. 'The hills' could be seen as things to hide behind, you can also get lost in hills which makes the title seem powerful and scary within itself. When things begin to happen around and to the family, this is what would intrigue the audience and they don't reveal enough to ruin the film but just enough to make the viewers want to go and watch it in the cinema.