Older horror film posters often used multiple colours and faces as their stereotype of fear in the 1980's. The first example shown above is using very high saturation in the picture, which makes the eyes look more bright and evil and the background look even more haunted. Although this might appear scary at first, poster colours have changed as majority of the colours involved in present posters are red, black and white.
The titles are also very different now, as these ones like 'Death ship, Alien Dead, and 'The Children' are all very easy to read and give away what could possibly happen in the film. As times have developed, horror films often stick to one word and this word isn't easy to trace, which would make the audience more likely to go and watch the film as they would want to know what it's about e.g. 'Insidious', 'Sinister', 'Saw'.
Horror films in this time era are often seen as more scary, not just because of the technology, but the combination of the technology and the ideas that are put into the films. Majority of the horror films around this time are in the setting of a normal person, For example, Insidious is a young boy living in a normal house with his family, as shown. So this idea that it could happen to anyone scares but also excites the audience and therefore makes more sales. There are no extravagant colours used and the title isn't longer than 2 words, which is short, snappy and yet scary.
Some things haven't changed. Like the size of the title and how the producers of the film obviously want that to stand out the most so the audience remember it.
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