The immediate factor that jumps out of this poster and would attract the most attention would be the hooded face, which reveals the film genre as a horror straight away from gripping the readers and making them want to find out more about the film and when it will be released. The statement below the picture reads 'Scream Returns!' Which would not only frighten the audience, but would also intrigue them and make them wants to find out more about the film, why has 'Scream' returned, and people that have seen the previous films of the sequel would wonder that too, they would also pursue more of an interest as they already know the genre and some of the storyline linked to 'Scream' .
The colour contrast of the magazine front cover is very effective as the background is red, it could represent death and blood, which works with the character in the poster who is clearly put there to excite the viewers.
There is also a list of actors who are commonly known in America where the film is set, this would publicize the film and expand it's chances of success through distribution through well known actors. The magazine title is called 'Entertainment Weekly' and this is written clearly across the front of the picture. Not only does this promote their magazine themselves, but also the film as it is saying that it is 'entertaining' which would grip the readers and make them want to not only find out more about the film in the magazine but actually want to make them watch the film too. This would be signified as good viral distribution and this magazine probably plays a bit part in the films success and promotion.
The colour contrast of the magazine front cover is very effective as the background is red, it could represent death and blood, which works with the character in the poster who is clearly put there to excite the viewers.
There is also a list of actors who are commonly known in America where the film is set, this would publicize the film and expand it's chances of success through distribution through well known actors. The magazine title is called 'Entertainment Weekly' and this is written clearly across the front of the picture. Not only does this promote their magazine themselves, but also the film as it is saying that it is 'entertaining' which would grip the readers and make them want to not only find out more about the film in the magazine but actually want to make them watch the film too. This would be signified as good viral distribution and this magazine probably plays a bit part in the films success and promotion.
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