This horror poster is quite unique to others in the respect that it doesn't give anything away other than there is a girl involved and something that represents a ring. This works successfully in the viral marketing campaign of selling this film as this is what makes the audience want to go and watch the film. There is not really any specific colours only shades are used, this is to enhance the girl sitting down in the middle of the poster. The ring is enhanced in the 'O' of the word 'two' which is clever imagery and would make the audience remember the name of the film. This 'O' could also represent the 'well' in the film and this is what causes all the traumatic and horrific events that occur because of the character the emerges from it.
The caption below says in faint, ancient writing 'Fear comes Full circle. 'Which could explain how important the ring is and why firstly the film is named after it and secondly why they have put it into the title as well as naming it. The fact you can't see the characters face could add suspense and excitement as the audience would want to see this therefore this would make them want to go and watch the film even more.
The release date is below in white writing which stands out from the black background this is because they want you to recognize and remember the date. The white dress she is wearing outlines her figure so the audience can see she is a little girl, staging her as vulnerable yet the audience need to watch the film to see what is the story behind it.
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