Sinister analysis- Research and Planning

The trailer grips the audience from the beginning by reporting a news flash on an abnormal event, staging the film as scary and intriging for the viewers. '9 months later' seperates the audience from what they just saw and now they are prepared to understand the change of what's happened since then. This adds more excitement. By this stage, the audience have seen the house in darkness and the quote from what sounds like a young girl 'I didn't want to move here' can only suggest bad insinuations. The music stops when he reaches up into the attic, this use of non diagetic sound can only suggest that something is up there, something that they want the audience to recognise.

The camera then focuses on a box, and holds that shot, representing the importance of it. This box contains footage of records of the family that previously lived in the house a very long time ago. There is a symbol on the footage which the father recognised, after researching, he discovers this sign represents something called 'Bagul' who is someone who consumes the soul of human children, and uses pictures and images as a gateway to get into his realm. Text appears 'Once you see him' which not only scares the audience, but will make them look out for Bagul even more now they know of his importance in this film. This is then followed by 'Nothing can save you' which adds excitement to the film and makes the audience wonder what will then happen, if the family will survive or be perished by Bagul's actions. 'Children exposed to the images were especially vulnerable to Bagul's abductions'. Once this is said, the same sound is played when the father found the records, which could represent Bagul and when he is going to feature in the film.

It also could suggest that the audience will see children being faced with Bagul and what will happen when they cross paths. The same symbol which represents Bagul in this trailer is repeated through bad imagery and jumpy events, which is to enforce the importance of the symbol and what it means throughout the film. The record is then playing near the end, which then links back to the box found by the father and the relation of the beginning of the trailer and how that could answer many questions about the history of the records. Before the end of the trailer, it then shows a flash of Baguls face, planting that image in the audience's head and making them want to go and watch the whole film to understand the whole storyline behind Bagul and the storyline which he features in.