The Vow Analysis- Research and Planning

The trailer begins with a couple getting married which automatically stereotypes the film as a romance, this indicates the genre early on in the trailer which will grip the audiences attention quickly. You can tell both of the people are happy which changes the mood for the audience as they prepare themselves for a happy story. It then flashbacks to many memories that the two have together and increasing the interest of the audience. When the man askes the woman to 'move in?' spelt in blueberries and pancakes, this equilibrium sets the mood and assures the audience that the couple are going to be moving in together and continue with their love story. However, the sound changes in the trailer when a truck hits the back of their car, giving the man minor injuries but concussing the woman, giving her no trace of memory. This sends their relationship into the ground, as she doesn't remember who her husband (Channing Tatum) is.

The trailer then mentions that the film was released on valentines day, adding emotion and concern from the audience, this increases the chances of them wanting to go and watch the actual film when it is released because valentines day is something many people can relate to and this makes the audience share mutual concern for the characters in the film. This is also good for the distribution of the film because most couples would want to watch a romantic film in this time period and this would match those demands.

The target audience would be primarily a female group or couples around the mature ages of 16+ so they understand not only the chemistry between the two lovers but the tragic event that results in their separation. This leaves the film with an acceptable and diversable target audience because if it fails to attract one part of the audience, the other would still watch it, giving it profit.